Sociální média

Sociální média (Social media) refers to digital platforms and applications that facilitate the creation, sharing, and exchange of user-generated content. These platforms enable individuals and organizations to communicate, interact, and build communities online. Social media encompasses a wide range of services, including social networking sites (such as Facebook and LinkedIn), microblogging platforms (like Twitter), photo and video sharing sites (like Instagram and YouTube), and messaging applications (such as WhatsApp and Messenger).

The defining characteristics of social media include user participation and engagement, the ability to create personal profiles, and the functionality to interact with others through comments, likes, shares, and direct messaging. Social media serves numerous purposes, including personal expression, professional networking, marketing, information dissemination, and social activism. It plays a significant role in modern communication, influencing public opinion, shaping cultural trends, and facilitating the rapid spread of information. In the context of computer science, social media also intersects with fields like data analysis, machine learning, and network theory, where the analysis of social media data can yield insights into human behavior, social dynamics, and information networks.